Doug's newsletter
Exclusive updates from GrowthKit, Groop, and beyond.
Doug's newsletter is back!
Hey Reader, quick update for you. Paused the newsletter for a bit while I launched GrowthKit. (Yeah, I sent a few too many emails. My bad.) But it’s live now — and I’m back. Short note today: I’m deep in the build cave working on Groop — My Slack-meets-Skool platform for creators. It drops July. It’s gonna be wild. More soon. — Doug P.S. sponsorships are also back, so if you want to place an ad inside this newsletter, click here
Skool alternative
I'm building my own app to replace Skool. It'll be v similar to skool UI-wise, but I have a backlog of features to add in the coming months to make the app unique and help founders grow. Why? Skool is great, and I love it, but there are some features in there I don't use or need, and there are some features I need that aren't there, yet. Plus, the new app goes hand in hand with GrowthKit, and will give me further ammo to help founders grow. Paying GrowthKit members will get a super generous...
Building trust
Nobody signs up to your list thinking,“I can’t wait to get sold to.” They sign up hoping you’ll solve their problem. Here’s how to win their trust and keep it: → Step 1: Create a subscriber avatarGive your ideal subscriber a name, job, goals, and pain points.Write every email like it’s going straight to them. → Step 2: Nail your Job-To-Be-DoneWhat job does your newsletter do for the reader?Be specific.Mine? Helping founders turn email into revenue without ads. → Step 3: Deliver on your...
2X EMAILS → GrowthKit = 🔥
Happy Friday Reader! A quick email to let you know 2X EMAILS is now GrowthKit. After weeks of 'um' and 'ah' and constant feedback about what the heck 2X means anyway... I decided to rebrand to GrowthKit. Kit is the word du jour, as we're buddies with ListKit and Kit (formerly ConvertKit), so it kinda made perfect sense to switch it up and go with GrowthKit! But... that's not all... I've also added an awesome new course in the classroom called 'The GrowthKit system' If you're a founder and...
[FIRST NAME GOES HERE], do you use LinkedIn?
Reader, you want to grow your email list, but do you use LinkedIn? I wanted to record you a short video showing you how to optimise your LinkedIn profile to drive more people into your email list. Watch now 👇 7 mins Let's connect... https://www.linkedin.com/in/dougdeno Cheers!Doug SPONSORED Send Better Mailchimp Emails - A live workshop Use Mailchimp? Join email expert and Mailchimp Partner, Emily Ryan, in her all-new live workshop - Send Better Mailchimp Emails. In this one-hour session,...
🔵 Finding my niche
Here’s a wild thought Reader: How often do you check if the people engaging with your content are actually the ones you want to target? I did a deep dive into my LinkedIn stats recently, and here’s what I found: – Job titles: Founders, CEOs, solopreneurs. My ideal people.– Locations: UK-heavy (hi, London) with a splash of New York.– Industries: Advertising and IT lead the pack.– Seniority: Mostly senior-level decision-makers. So far, so good, right? But here’s the kicker: It wasn’t luck. It...
🔵 Personal. Relevant. Valuable.
Reader, ever wondered why some emails just work while others flop? 🧐 Here’s my simple PRV framework for writing emails that people actually want to read: Personal: Write like you’re chatting to a mate. Share a bit of you—cos no one wants to hear from a faceless corporation. Relevant: Stick to the promise you made when they signed up. If they joined for email tips, don’t hit them with cat memes (unless it’s really good). Valuable: Give them something worth their time—whether it’s a killer...
🔵 list building 101
Reader, I’ve recorded a short(ish) video running through the basics of email list building. A super important first step in your journey to making email THE BEST PERFORMING channel in your marketing stack! Cheers!Doug P.S. Like this? You'll love 2X EMAILS™ 2X EMAILS™ is a complete package to help you turn email into a growth machine for your business! Here's what you get: 🤝 Weekly coaching: A dedicated coach (prob me) to work with you one on one.📚 In-depth course: 150+ growth hacks to DOUBLE...
Apple iOS 18.2 update
Hey Reader, Apple just dropped iOS 18.2... and it affects Apple Mail. Why should you care? Cos Apple Mail has 55.44% of the marketshare, that's why (proof). Here’s what you need to know: Newsletters land in the Updates tab – like Gmail’s Promotions. Don’t panic; it’s where they belong. Let’s embrace it. AI summaries replace pre-headers – goodbye clever hacks, hello strong subject lines and opening lines. Clipped emails by default – shorter, text-first emails are the way forward. I recorded 2...
🔵 𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚆𝚊𝚝𝚎𝚛𝚏𝚊𝚕𝚕
Following up from my 'Google's 7-11-4 rule' video... (link here) Why create more when you can do more with less? 🎯 Here’s my content hack: one video, endless possibilities. I record short Loom videos—quick tips, strategies, behind-the-scenes stuff. Five videos a week for six months = 130 gems of pure content. What do I do with them? Everything. 👉 Post daily on LinkedIn, Monday to Friday.👉 Turn transcripts into posts for my community.👉 Drop snippets into my newsletter (which, by the way, is...
Exclusive updates from GrowthKit, Groop, and beyond.