Hey Reader,

I wasn’t planning on writing about Mailchimp.

Then the layoffs happened.

Like many people in the email marketing world, I found myself feeling genuinely saddened. Not because of the headlines, but because of the brilliant people affected—many of whom have spent years building a product that shaped our industry.

I shared my initial thoughts on LinkedIn this week, along with a few questions I’ve been asking myself:

• Was Mailchimp already in decline before the Intuit acquisition?
• Did Intuit overpay?
• Is this a Mailchimp problem, or a wider market trend?
• And why are companies like Klaviyo continuing to grow while Mailchimp appears to be struggling?

I’ve had some fascinating conversations in the comments already, and I’d love to hear your perspective too.

👇 I’ve attached a screenshot of the post below. If you’d like to join the discussion, head over to LinkedIn and add your thoughts.

link: https://www.linkedin.com/feed/update/urn:li:activity:7480190943191728128/​

Next week, I’ll be publishing a much deeper breakdown looking at Mailchimp’s rise, what may have led to its decline, and what the future might hold—not just for Mailchimp, but for the email marketing industry as a whole.

I think it’s going to spark some interesting debate!

Until next week,

Doug