Less content, more emails.
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Reader, you're doing email wrong. I was too for years. We think an email needs to be a long, meaty newsletter full of links and content. It's not. It's a bomb of information that people instantly archive. The magic formula is simple: Less content, more emails. If you have four great tips, don't stuff them into one long email. Break it into four sharp, punchy emails sent over four weeks. This is the core of EMO (Email Marketing Optimisation) formula. You are optimising for attention. You need eyeballs. Watch the video: I break down the full EMO playbook inside GrowthKit. You can grab the short Flywheel course for free to see how it works in GrowthKit FREE, or grab the full system inside GrowthKit PRO for $37/month. Join GrowthKit free: https://groop.so/j/0rajq — Doug |
Doug's newsletter
i missed our weekly newsletter last week, mainly cos i've been working behind the scenes of some huge updates. to say i've been shipping updates like a mad man is an understatement Reader! first, some upstarts stats for you: launched 12 Feb 26 (we're now 1 month old! 🎂) 68 members, and growing by the day! 000s of page visits! over the past week or so I've dropped some amazing updates, let's explore them: first... groups! groups are a way for you to create micro-communities around your...
more amazing launches and updates for you this week Reader! first, some upstarts stats for you: launched 12 Feb 26 (15 days ago) 39 members 29 launches 3 champions (more on that soon) upstarts is running at full speed, this week we launched some amazing updates: DMs-lite: when you tag someone you can mark it as private post replies are now stacked like whatsapp, no nested replies which looks ugly add images to posts by copy pasting or dragging in … plus LOADS of small UI edits and backend...
hey Reader, and welcome to the very first PROPER upstarts newsletter! we launched some supercool new features this week in upstarts. here goes... ‘launches’ we ‘launched’ ‘launches’, a way to launch updates for your product, product hunt styley, with upvotes and everything! check ins changed the ‘post’ button to ‘check in’s and made more of a big deal of daily streaks, which are now based 100% on whether you show up every day and post an update on what you’re working on. think of it like a...