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Doug's newsletter

🔵 Personal. Relevant. Valuable.


Reader, ever wondered why some emails just work while others flop? 🧐 Here’s my simple PRV framework for writing emails that people actually want to read: Personal: Write like you’re chatting to a mate. Share a bit of you—cos no one wants to hear from a faceless corporation. Relevant: Stick to the promise you made when they signed up. If they joined for email tips, don’t hit them with cat memes (unless it’s really good). Valuable: Give them something worth their time—whether it’s a killer...
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