Reader, ever wondered why some emails just work while others flop? 🧐

Here’s my simple PRV framework for writing emails that people actually want to read:

• Personal: Write like you’re chatting to a mate. Share a bit of you—cos no one wants to hear from a faceless corporation.
• Relevant: Stick to the promise you made when they signed up. If they joined for email tips, don’t hit them with cat memes (unless it’s really good).
• Valuable: Give them something worth their time—whether it’s a killer insight, a no-brainer offer, or just a good laugh.

Old-school newsletters? Dead. 🚫 People care about their world, not your company awards.

So, next time you’re drafting an email, ask: Is this PRV-worthy? If not, bin it. 🗑️

video: https://www.loom.com/share/5e267786418e40e1b8c9da2945b135e9​

Cheers!
Doug

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