šŸ”µ Personal. Relevant. Valuable.


Reader, ever wondered why some emails just work while others flop? 🧐

Here’s my simple PRV framework for writing emails that people actually want to read:

  • Personal: Write like you’re chatting to a mate. Share a bit of you—cos no one wants to hear from a faceless corporation.
  • Relevant: Stick to the promise you made when they signed up. If they joined for email tips, don’t hit them with cat memes (unless it’s really good).
  • Valuable: Give them something worth their time—whether it’s a killer insight, a no-brainer offer, or just a good laugh.

Old-school newsletters? Dead. 🚫 People care about their world, not your company awards.

So, next time you’re drafting an email, ask: Is this PRV-worthy? If not, bin it. šŸ—‘ļø

video: https://www.loom.com/share/5e267786418e40e1b8c9da2945b135e9​

Cheers!
Doug


P.S. Like this? You'll love 2X EMAILS™​

2X EMAILSā„¢ is a complete package to help you turn email into a growth machine for your business!

Here's what you get:

šŸ¤ One-to-one coaching: A dedicated coach (prob me) to work with you one on one.
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āš™ļø BONUS: Notion workspace: An all-in-one workspace with 10 dashboards built entirely in Notion.

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