Here’s a wild thought Reader: How often do you check if the people engaging with your content are actually the ones you want to target? I did a deep dive into my LinkedIn stats recently, and here’s what I found: – Job titles: Founders, CEOs, solopreneurs. My ideal people.– Locations: UK-heavy (hi, London) with a splash of New York.– Industries: Advertising and IT lead the pack.– Seniority: Mostly senior-level decision-makers. So far, so good, right? But here’s the kicker: It wasn’t luck. It...