Here’s a wild thought Reader: How often do you check if the people engaging with your content are actually the ones you want to target?

I did a deep dive into my LinkedIn stats recently, and here’s what I found:

– Job titles: Founders, CEOs, solopreneurs. My ideal people.
– Locations: UK-heavy (hi, London) with a splash of New York.
– Industries: Advertising and IT lead the pack.
– Seniority: Mostly senior-level decision-makers.

So far, so good, right? But here’s the kicker:

It wasn’t luck. It was a strategy shift—creating content for founders instead of marketers.

The lesson? Your analytics are like a secret map. Use them to steer your content in the right direction.

Here's a video for you, breaking this down: https://www.loom.com/share/52179b82d75648e8914cf87e09d14e50​

Cheers!
Doug

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