Nobody signs up to your list thinking,
“I can’t wait to get sold to.”

They sign up hoping you’ll solve their problem.

Here’s how to win their trust and keep it:

→ Step 1: Create a subscriber avatar​
Give your ideal subscriber a name, job, goals, and pain points.
Write every email like it’s going straight to them.

→ Step 2: Nail your Job-To-Be-Done​
What job does your newsletter do for the reader?
Be specific.
Mine? Helping founders turn email into revenue without ads.

→ Step 3: Deliver on your invisible promise​
When someone signs up, they’re entering an unwritten contract.
Deliver value. Respect attention. Show up when you say you will.

Your subscribers aren’t numbers.
They’re humans.

Are you treating them like it?

Cheers!
Doug

Cheers!
Doug