Nobody signs up to your list thinking,“I can’t wait to get sold to.” They sign up hoping you’ll solve their problem. Here’s how to win their trust and keep it: → Step 1: Create a subscriber avatarGive your ideal subscriber a name, job, goals, and pain points.Write every email like it’s going straight to them. → Step 2: Nail your Job-To-Be-DoneWhat job does your newsletter do for the reader?Be specific.Mine? Helping founders turn email into revenue without ads. → Step 3: Deliver on your...