Building trust

Published 12 months ago • 1 min read

Nobody signs up to your list thinking,
“I can’t wait to get sold to.”

They sign up hoping you’ll solve their problem.

Here’s how to win their trust and keep it:

→ Step 1: Create a subscriber avatar
Give your ideal subscriber a name, job, goals, and pain points.
Write every email like it’s going straight to them.

→ Step 2: Nail your Job-To-Be-Done
What job does your newsletter do for the reader?
Be specific.
Mine? Helping founders turn email into revenue without ads.

→ Step 3: Deliver on your invisible promise
When someone signs up, they’re entering an unwritten contract.
Deliver value. Respect attention. Show up when you say you will.

Your subscribers aren’t numbers.
They’re humans.

Are you treating them like it?

Cheers!
Doug

Cheers!
Doug

👀 Place your ad here for $125.

Reach 7,500 founders & marketers. 👉 Email doug@dougdeno.com to book your spot.

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