Building trust

Published 10 months ago • 1 min read

Nobody signs up to your list thinking,
“I can’t wait to get sold to.”

They sign up hoping you’ll solve their problem.

Here’s how to win their trust and keep it:

→ Step 1: Create a subscriber avatar
Give your ideal subscriber a name, job, goals, and pain points.
Write every email like it’s going straight to them.

→ Step 2: Nail your Job-To-Be-Done
What job does your newsletter do for the reader?
Be specific.
Mine? Helping founders turn email into revenue without ads.

→ Step 3: Deliver on your invisible promise
When someone signs up, they’re entering an unwritten contract.
Deliver value. Respect attention. Show up when you say you will.

Your subscribers aren’t numbers.
They’re humans.

Are you treating them like it?

Cheers!
Doug

Cheers!
Doug

👀 Place your ad here for $125.

Reach 7,500 founders & marketers. 👉 Email doug@dougdeno.com to book your spot.

kill double opt-in = try signupz!

hey Reader, double opt in is meant to protect your list… but double opt-in kills up to 40% of your email signups. not just that... if your confirmation email then bounces or lands in spam, your deliverability and rep also takes a hit too. double nightmare. signupz fixes that. we verify emails instantly, in real-time, before they hit your list — no confirmation email needed. → higher conversions→ fewer bounces→ no bots or fake signups→ instant email verification + fancy features like autofill...

8 days ago • 1 min read

turn YouTube playlists into $$$

hey Reader, hope you're doing well? a quick note to let you know that Hypetube has just dropped on product hunt here's how it looks... Hypetube lets you turn YouTube playlists into profits. here's the link to go check it out i really appreciate any UPVOTES you can give me! if you're interested in trying out Hypetube, you can do so for free at https://www.hypetube.app any questions, hit reply, this is my real email address. — doug

13 days ago • 1 min read

Wordle?

Hi Reader, I won't give you the Wordle word of the day, that'd be cheating BUT, I WILL give you the WordLOOP word of the day... it's SWIPPLE (it's the part of a flail that is free to swing. But what's a flail i hear you ask?) So, that brings me to Wordloop. Wordloop is a free daily word game I have launched today. If you play Wordle, you're gonna love Wordloop. You have 7 words to get as many points as you can, you get more points for: using more letters from the previous word to start your...